Market research refers to the process of gathering and analyzing information about a specific market or industry to make informed business decisions. It involves studying various factors such as consumer behavior, market trends, competitors, and economic conditions. The goal of market research is to gain insights into the market's potential, identify opportunities and risks, and develop effective marketing strategies. Experience with conducting research and analyzing the real estate market, trends, property values, rental rates, and demand in various U.S. states. I also have experience with both demographic (population growth, income levels, age distribution) and property analysis (location, amenities, etc).